One system for howecommerce teams actually run.
Prora keeps stock, revenue, and margin on the same data for direct and multi-channel brands, so operations, finance, and leadership stop reconciling exports and start the day from one number.
Why brands move
Most of what eats your week is reconciliation, not decisions
One number instead of five exports
Stock, revenue, and margin are calculated from the same orders, so the figure operations quotes in the morning is the figure finance closes the month on.
Availability that survives a promotion
Orders from every connected channel draw down the same stock pool as they arrive, so a discount does not oversell a product you thought you had.
Reorder decisions with cash attached
Days of supply ranks what runs out first, and suggested quantities are checked against your purchasing budget before anyone raises an order.
Margin before the month closes
Gross profit and per-product margin are built from the costs and fees already in your workspace, so a thin month is visible in week two rather than after close.
The problem
Ecommerce breaks when every team keeps its own source of truth
Growing brands rarely lack data. They lack one place where stock, orders, and margin agree, and that gap shows up in standups, purchase orders, and month-end.
Working from exports
- Operations edits a stock sheet while the storefront shows something else
- Finance pulls revenue exports days after the orders shipped
- Leadership hears three different margin figures in one meeting
- Peak season opens with someone saying they thought there was more of that product
Working from Prora
- On-hand and available update as orders arrive from every channel
- Sales and accounting read the same order and catalog stream
- One workspace covers standups, reorders, and month-end
- Low stock and thin margin surface before a promotion drains them
How it works
From connected channel to decisions you can defend
Connect where you sell
Link your storefronts and marketplaces, or import catalog and stock from a spreadsheet when a system has no API. Products, orders, and customers land in a workspace isolated to your organization.
Let the numbers settle
Availability, velocity, and days of supply are calculated from your own order history. Revenue is netted of refunds, and margin is valued at the cost that applied when each order shipped.
Run the week from one place
Operations works the reorder list, finance reviews margin and cash, and leadership reads one set of figures, without anyone exporting a file to make them agree.
Inventory
Stock that matches what you are actually selling
On-hand, allocated, and available stay separate for every product and warehouse, and orders from each connected channel draw down the same pool. Days of supply ranks what will run out first, with a suggested quantity already attached.
- Per-product availability across every warehouse
- Days of supply and sell-through from real orders
- Reorder quantities checked against your budget
- Critical and low stock surfaced before a promotion
Sales
Revenue your whole company can quote
Orders, customers, and refunds from every channel roll into one view with the previous period alongside it. Support finds a transaction by name or email, and finance gets the same figures operations reviewed that morning.
- Net revenue after refunds, against a prior-period baseline
- Order search by number, customer name, or email
- Fulfillment backlog visible before customers ask
- Repeat rate and revenue concentration per customer
Accounting
Margin and cash tied to what actually moved
Gross profit, per-product margin, and purchasing capacity are built from the orders and costs already in your workspace. Products outside their margin band surface as exceptions while there is still a month left to act on them.
- Gross profit after cost of goods and channel fees
- Per-product margin against the bands you set
- Cash free to spend, against what the reorder plan needs
- Revenue reconciled against what has been recorded
Operating rhythm
What a week on Prora looks like
The product is shaped around how brands already work: a standup, a midweek buying decision, a cash check, and a close that does not turn into a project.
Monday
Standup on one screen
Low stock, the previous day's net revenue, and the fulfillment backlog sit in the same view before anyone opens a spreadsheet.
Midweek
Reorder with the budget in frame
Days of supply and supplier lead times set the quantities, and the running total against your purchasing budget decides what waits until next week.
Friday
Cash and margin check
Purchasing capacity, the supplier bills already committed, and any product that slipped below the margin band you set for it.
Month-end
Close without rebuilding anything
Revenue, cost of goods, and inventory value already agree, so close becomes a review rather than a reconciliation exercise.
Who it fits
Built for the team that gets asked why the numbers disagree
Direct-to-consumer brands
Teams selling on their own storefront who need availability and margin visibility before they add marketplaces or wholesale.
Multi-channel operators
Brands running a storefront alongside marketplaces who need one stock pool and one revenue figure across all of them.
Operations leads
The person everyone messages when stock looks wrong or two reports disagree, who would rather answer from a screen than a spreadsheet.
Finance and founders
Controllers and owners who need margin, cash, and purchasing capacity tied to how the business actually sells.
Frequently Asked Questions
Accurate inventory. Synced sales. Starting now.
Join ecommerce brands on Prora to keep stock accurate, sales current, and financials ready to close without the month-end scramble.